Writing for the Health Markets

Writing for the Health Markets In case you had not noticed, America is getting older. And while that might cause alarm for some people, for freelance writers, it is time to dance a jig. Why? Because with the so-called graying of America, the opportunity to write for health markets has exploded and reached an all-time high. And it will continue to grow and grow and grow. Here are five  tips to keep in mind when writing for the health markets: Find the latest health and fitness news. Think like an editor, who is always trying to think like a reader. What is happening in the world of health and fitness, and why is it newsworthy? Find a timely topic in the health world, and you are one step closer to landing an assignment. There are thousands of websites that are devoted to health and fitness information. A good place to start is the Federal Governments own site, the National Institutes of Health. Visit them at nih.gov and youll find every health topic and late breaking bulletin there is. Target your audience. Know the audience of the magazine, newsletter or website, and your job as a health writer will be a lot easier. For example, does this publication like to include a lot of statistics and facts, or is it looking for more of the human side of the story? Read back issues, study the writers guidelines, and youll do fine. Know where to find statistics and facts. As a freelance health writer, you need to know how to research the basic health facts and statistics. Compile a list of reference books, directories (including online sources) and other health materials. A good place to start is a local university or college library. Or better yet, check with your local hospital; many times, they will have a health library that is open to the public. You wont find a better source of reference materials anywhere. Know where to get good quotes from doctors. If you have not yet visited www.profnet.com, then take a few moments and do so. It has the worlds largest group of experts in every field, and they are just waiting to answer your questions. Need a quote from a dentist? Go to ProfNet; need a quote from a heart surgeon? Go to Profnet. Dont write like a doctor. Unless you are a doctor, that is. But even if you are a doctor, remember that you are writing for a general consumer market (unless you are writing for a medical journal!). Dont use 18 letter words when shorter ones will work just as well. Read other general consumer health materials as a guide. Here are a few health markets that are actively seeking new articles: Health Central Find them online at https://www.healthcentral.com/ I recently sold two articles to them at $150 for 500 words. Everyday Health Find them online at https://www.everydayhealth.com/ Last year I wrote four articles for them at $350 for 600 words. When searching for new markets to sell health articles, dont forget to check out health and medical associations.   You can find lots of links right here: meditec.com/resourcestools/professional-associations-list/ Many associations use freelance writers on a regular basis.   A few years ago the American Health Insurance Plans (AHIP) hired me to update a Medicare manual.   Although the work was a little boring, it did pay nearly $6,000.

Michigan Liquor Control Commission Case Study Example | Topics and Well Written Essays - 1000 words

Michigan Liquor Control Commission - Case Study Example . They can even decrease the transportation cost by directly supplying the goods to the retail outlets thus decreasing the number of state based stores. But downsizing may experience confrontation from the end of the labor unions as several workers will end up losing their jobs. The commission can even look at privatization as an option thus resulting in the decrease of the involvement of the state in the liquor industry. There are fewer chances that the state would take this option due to the heavy revenue earned from this sector. The money earned in revenue from liquor distribution and from the taxes applied on them is used for other welfare programs operated by the state. The state can invest in instituting proper information systems in order to identify issues in logistics and in order to meet customer demand in a better way. This implementation can be supported with increased supply of information between the retailers and the suppliers and thus will lead to better management of inventory and will lead to heavy reduction in cost. The state can even conduct bargaining with the suppliers as well as the retailers and distillers. Distillers store the supplied liquor and transfer it at higher prices to the sate stores and then the stores sell it at a much higher price. Thus the state can invest in MIS system to reduce the quantity of inventory managed by the distillers and negotiate with the state stores to charge lower markup in order to increase sales and can decrease the number of licenses it is issuing to retailers. 2. The best option available to the state for distilled liquor distribution is investment in proper management information system. A proper MIS system will increase the efficiency of distribution. This system will even decrease the quantity of liquor that is stored by distillers. A proper supply chain backed by management information system will report to the state about the needs of the consumers. Thus the amount of liquor supplied will be in c ompliance with consumer needs and extra storage cost will decline. The distillers will not have to store unpurified liquor for a longer period of time, thus they will charge lower storage cost. Decrease in storage cost will result in decline in the amount at which state stores obtain distilled liquor and thus they will sell it at lower prices to the retailers and the end customers will be able to obtain it at a much lower price. The problem with this issue is the implementation of change which may not be preferred by those who are inexperienced and do not have the proper training to work with the new change. Another cost will be the high cost of implementing a MIS system. The state cannot privatize the distribution of liquor as it will result in loss of heavy revenue. During the period of 1992 and 1993, the state earned total revenue of over $515 million through distribution of liquor (Bowersox, 1996, p.458). Secondly, privatization will result in reduction in cost of operations as private ownership will aim at gaining higher profits and thus they may close several second tier stores which will result in loss of jobs and this will not be liked by the unions such as the UAW and they might take up strike as an option, thus resulting in complete stoppage of the operations. 3. Several considerations might be of great amount of importance and are needed to be taken into consideration while making any changes. Previously the state had adopted prohibition policy in order to restrict the activity of bootlegging but still bootlegging continued to operate in the region of Michigan. The state realized that prohibition was not a good idea and they took the industry under their own control and ended up earning heavy amount of revenue and the heavy revenue it earned due to its

How cultural values get reflected in technological artifacts Essay

How cultural values get reflected in technological artifacts - Essay Example Poster informs that the media of first media age is centralized and restricted as it is in the hands of certain producers and consumers who use media for their own purposes. Moreover, Poster adds that no value is given to culture in first media age while the second media age because of its being unrestricted will give value to culture. Technology helps any culture to depict its cultural values. With the help of technological development, media is going to be free to reveal its culture with freedom, as is informed by Poster. According to Poster, technology has affected the society and culture as a whole because it is only because of technological developments that the media is going to enter from first media age to the second media age. With technological development, there will also be culture development and media will enjoy more freedom as compared to its previous status. According to Poster, with the help of technology and culture in the second media age, the communication process will be decentralized. According to Mark Poster, the second media age is closely related to enhancement in technology. Mark Poster informs with the help of interface that the technology has improved. According to him, the word interface means a connection between human beings and the machines. Computers have an interface that allow them to be connected to human beings, while being worked at. According to Mark Poster, it is the technology that can be considered as associated to the second media age. With the help of technology, the second media age will be more supportive for media. Communication in second media age will be decentralized. Winner, in his article, â€Å"Do Artifacts Have Politics?† informs that culture and technology are related to politics. According to Winner, technological design, artifacts and social order have the power to affect the affairs of a community.

Issues in Human Resource Management Assignment Example | Topics and Well Written Essays - 2500 words

Issues in Human Resource Management - Assignment Example Furthermore, since another restaurant franchise has beaten Costa Coffee, it is essential to identify some practices that could cause the organisation to overtake Starbuck’s position in the future. Human resource management might be the solution to these strategies issues, but it is critical to determine whether the characteristics in the organisation will benefit from these practices. Three areas of focus have been selected for the report, and they include: why training leads to better outcomes, employee engagement, commitment, and negative behaviour. It is imperative to understand what training, employee engagement and negative behaviour mean in relation to the organisation. Thereafter, some studies and researches will be used to examine whether these HR strategies are helpful to institutions or not. Finally, recommendations will be made on the way forward for Costa Coffee. Costa Coffee operates in a service industry or the hospitality sector, which relies on the successful provision of services by staff members (Costa Coffee, 2014). Consumers often assess the quality of a restaurant by the experience they encounter in those facilities, so firms that grasp this concept are likely to go out of their way to exceed expectations. In the hospitality industry, it is particularly challenging to be superior based solely on tangible elements of consumer encounters since competitors can do the same. However, maintaining personal interactions with buyers can go a long in giving a company an edge over its competitors; it is at this level that companies should consider training as part of their strategy for enhancing quality of service (Pollit, 2006). Literature identifies several justifications for the use of training in the service sector generally, and restaurant businesses in particular. Companies that train their employees tend to be perceived as more professional than those who do not as this manifests in their daily interactions. Furthermore, training is

How is Romeos growing love for Juliet shown in Romeo and Juliet Essay Example for Free

How is Romeos growing love for Juliet shown in Romeo and Juliet Essay There are many stages of love shown by Romeo in this play. At first he seems in pain but as the play goes on, he gradually realises his true love and starts to get happier. As I show in this essay Romeo adores Juliet and likens her to many things. Juliet returns this love as well, showing how happy they are in each other. In Act 1 Scene 1, Romeo is featured throughout, in his â€Å"pain of love.† Shakespeare describes many symptoms of how he is affected. It is shown as being painful and affecting him badly. On line 149 Montague – Romeo’s father – says that Romeo is â€Å"the bud bit by the envious worm† as if to say he has a bug inside him, slowing down his will do normal things by chewing away at his soul represented by a bud of a flower. At this point (Line 149), Montague and Benvolio (Romeo’s cousin) are still unsure as to what is causing his sadness by saying â€Å"We would as willingly give cure as know† (Line 154), meaning that they want to get him out of his sadness as well as know what is causing it. This is a statement backing-up what he earlier said on Line 136, when Montague says â€Å"And private in his chamber pens himself† – He stays in his bedroom and locks the door. This makes Romeo feel wretched. By locking himself in his room doesn’t help either, as this makes him feel worse. Another significant feature is the frequent references to life and death. For instance Romeo says, on line 200, â€Å"A sick man makes his will† to the end of line 202, being ill is mentioned at least twice. He says a â€Å"sick man,† which shows he is, in a sense, that he is not himself because he loves someone. Another point is that he says on line 187 â€Å"Doth add more grief.† The key word is grief, which is usually used with sorrow feelings and death. Something that appears briefly in one speech is the use of some oxymorons. They can be found in Romeo’s lines 173 – 180. A good example is â€Å"O heavy lightness.† This, if used in real context would not make sense as it a contradictory statement. This shows Romeo’s confusing as he is finding it hard that he cannot get the woman he wants and is frustrated with himself. There are further uses of oxymorons later in the play. In Act 3, Scene 2 around lines 75, there are several oxymorons, examples are â€Å"beautiful tyrant† (Line 75) and â€Å"dove-feathered raven† (Line 76). These are good examples as they show complete opposites and demonstrate what Juliet was feeling as she is torn between feeling for Romeo whilst feeling angry at him because of Tybalt. This shows some of the feelings people have to go through when experiencing love as they have to have important feelings. Images of problems of love are also picked up on. In Romeo’s speech around line 190, he says â€Å"Love is a smoke made with the fume of sighs.† This is saying that love is something that will poison you as it ends up with sighs. Shakespeare is making Romeo get out of his state of love and into his normal self. Romeo even says â€Å"I have lost myself.† He knows this isn’t like him and needs to snap out of it but Shakespeare cleverly gets Benvolio involved, so Romeo is forced to tell more, making it even harder for Romeo breakout of his frame of mind. Lastly Romeo and Benvolio mention love and blindness (and the eye) together. In Act 1 Scene 2, Benvolio says â€Å"Take thou some new infection to the eye.† This is saying that Benvolio wants Romeo to look at other women to stop him thinking about the one, who has been keeping him secluded. This line could also mean that Benvolio thinks Romeo has been blind in terms of looking at other women and that â€Å"a new infection† i.e. an infection means an illness that stops you from seeing, so love is a illness for Romeo. From here could be a turning point in two ways for Romeo. He could start being himself again or looking at other women could make him feel worse as he was in Act 1, Scene 1. Romeo would not want this because he may find it harder to get out of his miserable state a second time round. Also the audience may get impatient as they want to see Romeo progress, not rewind into his former conditions. We now start to see Romeo open up as he sees Juliet. This is now the beginning of him becoming happier. This is also the first time the audience see Juliet, in the eyes of Romeo, so is a crucial part of the play. When Romeo firsts sees Juliet, he is truly amazed, and this is shown clearly. In Act 1, Scene 5, Romeo likens her to a â€Å"rich jewel in an Ethiop’s ear† (Line 46). This is effective because it gives the audience an image of jewel, which is prominent in the first place, but to be an Ethiopian’s ear, makes it seem all the brighter. This shows that Juliet is already precious, and stood out to him immediately. Another idea to back this up is the use of the word â€Å"torches† shortly afterwards. This could also be interpreted as standing out from the other people. I think could also mean that she is his light. This shows contrast from earlier when it was dark to him. Religion is also used as a theme. On line 94, Romeo says â€Å"This holy shrine,† which could show that Romeo sees her now as his religion, or his light, as I said in the previous paragraph. He almost worships her and, the effect given is they are now lifting their love to sacred or purer ground, not just all the bits that people usually associate with love. It is still in the balance though as Juliet hasn’t spoken a word to Romeo yet, everything he has said proves how strong his love is. Another religious idea is â€Å"blushing pilgrims† used by Romeo on line 95. Pilgrims is used because it shows he is ready to make the journey of love with Juliet. The impression is that Romeo is waiting and that he wants to find the true meaning of his â€Å"religion.† Shakespeare uses pilgrims cleverly as he makes Romeo more romantic than if he put how Romeo felt bluntly. It makes the audience feel that he deserves Juliet. Romeo is skilful in the way he gets to kiss Juliet. As I said before he is not blunt. Instead he uses â€Å"saints† as his way of wooing Juliet. He is shown to the audience that he is a smooth charmer. He also talks of â€Å"sins,† this leads to him challenging Juliet and sort of be against what she should do. This is even more temptation and that is another way of how Romeo managed to get his kiss. Juliet responds by kissing him back, showing the audience that Romeo has been very clever indeed. She says â€Å"You kiss by the book.† This now shows that Juliet has given in and this is where their story starts and the part of the play speeds up a little. This is proven when Juliet finds out she is in love with a Montague, making it doubly interesting for the audience, so they start to get captivated. For Romeo, this is a complete contrast to how he was earlier in the Act. Earlier in the scene on line 53 he said â€Å"I ne’er saw true beauty till this night,† shows that he finally realised he was never in love, just desperate. From now we realise the full extent of Romeo’s love for Juliet. They both almost worship other and we see how much in Act 2. It is almost like they cannot be separated. In Act 2, Scene2, the audience knows for sure that Romeo’s love is now true, unlike in Act 1 and is happy. Romeo compares to Juliet and being bright throughout page 89. The most obvious example is on line 3 – â€Å"Juliet is the Sun.† This shows that he depends on her just as the Earth depends on the Sun. It gives the effect that he cannot live without her. This is backed from line 15 to line 20. A good example is on line 18 where Romeo says â€Å"The brightness of her cheek would shame those stars.† This shows his true affection for her as she shines out to him more than stars, or she shines out to him more than any other woman. Juliet responds to Romeo in the same sort of pattern, which is brightness. Words such as â€Å"bright angel† and heaven are used. I think Shakespeare did this to make sure the audience realised that things have definitely improved for Romeo and that he is now truly in love. Moving away from brightness, Juliet refers to him as â€Å"dear perfection,† this shows the feelings between them are shared. There are strong images used later on the Act. From line 80 to line 84, is a very strong image shown by Romeo. This means that Romeo would travel on a very risky journey to find her. This is again an example of how strong his love has grown for her. Throughout the Act there is a strong presence that Shakespeare is trying to show the contrast of Romeo in Act 1 and Act 2. In Act 1, we hear of Romeo moping saying he is in love, but in Act 2 we now hear he is in love but is lighter and more active than before. I think this is because in Act 1 Romeo could have thought he was in love but was not, so maybe his instinctive reaction was to sulk. Again these lines show a significant contrast to earlier when there were feelings of darkness. Romeo and Juliet are well and truly glued to each other by now. The love they have shown towards each other and is overwhelming. To them they will feel that nothing will tear them apart despite being Capulet and Montague. Their love will rise to unimaginable heights but the audience can tell that Shakespeare will add a cruel twist where something will happen to bring them apart.

The World Of Hair :: essays research papers

In The World of Hair Throughout time, the world of hair, and now the well-known field of cosmetology have raisin and fell. I can remember the time when black women were wearing Afros and Caucasian women short cuts and now things have evolving into all these long flowing hairstyles and not to mention the current health these days on our hair. Seems like the days on juices and berries were hairs happiest time. Now going thur how we manage our hair is tricky but here are some great ways of staying on top of every strand. Knowing that mornings or the worst time for all of us here is the rule to keeping a well-groomed and healthy crop on hair. If you have short hair of any type than this is the beast stagy for it, a good shower wash before you start that steamy shower. And wash twice to insure that there will be no oil build up because old can slow a hairstyle down or even stop a style right in its tracks. Next you would want to apply and good protein based conditioner such as, cholesterol and allow it to remain on the hair form root to tip of the duration of your shower and when you rinse than your hair rinses this method saves time and work. Now that your hair is all-clean and you need and quick method of drying it; and before we get the drying part lets stop and think bout how we want to where our hair, now seeing as we have a short bobbed length with about 8 inches of hair to work with we need to apply a styling aid and that would be in the form of a lotion or cream. I prefer the lotion myself, so apply the setting lotion to the hair this will act as a fixative that will lock the style in place. Next we are ready to blow with a handheld blow dryer; this process will take twenty to twenty-five min. After blowing the hair dry we are ready to style the hair. Now that we have decided that we want some bounce and curl in our hair for the day here is how we will get the results needed for a day at the office and an evening on the town. You will need a medium to large curling iron (a heat motivated instrument) and a light styling spray.

Essay --

The Great Depression was an absolute economic disaster that occurred after the big stock market crash of 1929. This crashed occurred mainly because of all the excitement caused by the Roaring Twenties. Popular items like automobiles and household appliances ended up being produced in much greater quantities than were being sold. The current president of the United States, Herbert Hoover, was not succeeding at all in putting an end to The Great Depression. All Americans were desperate to find someone who would aid them in climbing out the great sink hole that was the stability of the United States. Thankfully, for them, Mr. Hoover’s successor will be the man to do the trick of bringing America out of that hole. The First and Second New Deals were responses to the worst economic tragedy in American history. Without these deals, America’s economy would have been disastrous for much longer and could have easily had a role on our economic stability today. After taking oath of office on March 4, 1933, Franklin D. Roosevelt knew that he was going to have a lot on his presidential plate. At this point in time, the economy was almost to the point of completely collapsing. Roosevelt grew up in a rich family and was never one that ever had to work just to make ends meet. He was quite intelligent, graduating from Harvard. He is known for having a charming personality and he knew how to persuade anyone to get what he wanted done accomplished. After graduating from Harvard, he started a career in banking and then went on to become the governor of New York in 1928. So, he was more than qualified for the presidency and many had faith that he could play a big role in saving America’s economy. On March 5, 1933, one day after taking oath, Roos... ...f The Great Depression. Roosevelt and his administrations efforts simply put people back to work helped stabilize the economy and gave Americans hope. Some parts of the New Deals were successful, some were not so much so. All of these acts are also responsible for providing an infrastructure to the current economic system of America and it also provided smaller things like great roads, bridges and dams to greater acts like Social Security. Roosevelt’s reforms put an end to many disasters but on the other hand, he knew there were problems that he could not change so he left them be. His efforts were so well-known and praised that after he ran for election again in 1936, he beat the Republican Party by a landslide which showed that the Americans supported him and his great actions. He deserves most, if not all of the credit for the successes of the American economy.