Strategic Analysis Of Sonic Records Employee Compensation

1. Executive Summary The report that is detailed below is a strategic analysis of Sonic Records employee compensation system and their recently added online on-line music warehouse and distributor E-Sonic. By creating this strategic analysis there becomes a pathway to make informed decisions on employee compensation strategies at all levels of E-Sonic. Having this detailed concise report helps provide paramount information for E-Sonic to grow organically and achieve the ultimate company objective of dominant market leadership in the online music category. Having a better understanding of current state of the business segment allows E-Sonic the advantage of an idea on the challenges that are ahead while launching this new branch of the†¦show more content†¦The same type of talent to embark on marketing campaigns that draw the online consumer is what will ultimately drive E-Sonic successes. E-Sonic is set up for extreme success with a compensation plan that calls out specific individuals for t heir success and what they contribute to the company’s success. E-Sonic is an online music downloadable and streaming company providing consumers with a user friendly interface. E-Sonic’s industry is classified by North American Industry Classification System (NAICS) and is part of the two different codes listed as 334614 and 512220. The first code 334614 is defined as, â€Å"Providing mass duplication of recorded products; Software and other Prerecorded Compact Disc, Tape, and Record Reproducing†. This U.S. industry comprises establishments primarily engaged in mass reproducing computer software or other prerecorded audio and video material on magnetic or optical media, such as CD-ROMs, DVDs, tapes, or cartridges. These establishments do not generally develop any software or produce any audio or video content. This industry includes establishments that mass reproduce game cartridges. (www.naics.com) This code is given in reference to E-Sonic’s producing of music on to multiple forms of products that include DVD, tapes, and cartridges. The second code 512220 is referring releasing, Promoting, and Distributing sound recordings, â€Å"Integrated Record Production/Distribution†. This industryShow MoreRelatedE-Sonic4898 Words   |  20 PagesE-Sonic Compensation Paper Todd Lipscomb, Belma Alic, and Teresa Halpin Davenport University Strategic Analysis Outline: 1. Strategic Analysis A. E-Sonic NAICS falls into two different codes 334614 and 512220. The first code 334614 definition is, â€Å"Providing mass duplication of recorded products; Software and other Prerecorded Compact Disc, Tape, and Record Reproducing† (). This code is given in reference to E-Sonic’s producing of music on to various forms of products. 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